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Services Legal Agreements

Framework: Master Services Agreement (MSA), SLA & Mutual NDA • Standard Version: 2026.1
Privacy Policy Terms of Services Services Legal Agreements Payments & Billing

01. Master Services Agreement (MSA) Structure

Every engagement with Advertlance is governed by this Master Services Agreement (MSA) paired with an individual Statement of Work (SOW) or Approved Invoice detailing your specific deliverables, project timeline, and fee structure. In the event of any conflict between this general MSA and a signed SOW, the project-specific SOW prevails.

02. Service Level Agreement (SLA) & Response Standards

We hold our strategy, engineering, and paid media pods to strict operational SLAs across all active accounts:

< 15 Mins Dedicated Slack / WhatsApp Channel Response (Business Hours)
99.98% Target Uptime on Managed Cloud, Web & sGTM Deployments
5–7 Days Standard Campaign & Landing Page Sprint Go-Live

03. Mutual Non-Disclosure Agreement (NDA)

Both Advertlance and the Client agree to hold all non-public business strategies, unit economics (CAC, LTV, margins), customer lists, unpublished product designs, and proprietary source code in strict confidence—both during the engagement and for a period of three (3) years following completion.

04. Structured Revisions & Milestone Acceptance

To keep your launch on schedule, fixed-scope projects (Branding, UI/UX, Websites, Pitch Decks, Software Builds) are delivered in milestone phases:

  • Each milestone includes structured review and refinement rounds as specified in your SOW.
  • Feedback must be submitted through your designated shared project channel (Slack, WhatsApp, or Figma comments).
  • A milestone is deemed accepted upon written approval or if no change requests are submitted within 7 business days of delivery.

05. Monthly Retainers & Flexible Notice Period

We believe in earning your business through measurable ROAS and performance—not locking you into punitive year-long contracts. Unless otherwise stated in a custom enterprise SOW, recurring monthly retainers (Performance Marketing, SEO & AEO, Motion Pods) operate on a rolling monthly basis and may be paused or concluded with 15 days' written notice prior to the next billing cycle.

06. Full Asset, Code & Ad Account Handover

We never hold client infrastructure hostage. Upon completion of a project or conclusion of a retainer (with all outstanding invoices settled), Advertlance provides a clean, complete handover of all Git repositories, Figma master files, vector brand packs, CMS admin credentials, and historical Meta/Google ad account structures.

07. Mutual Non-Solicitation

During the term of an active engagement and for twelve (12) months thereafter, neither party shall directly solicit for full-time employment any employee or dedicated pod specialist of the other party who was directly involved in the engagement without prior written consent.