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Terms of Services

Last Updated: January 1, 2026 • Applies to: All Website Visitors & Agency Clients
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01. Acceptance of Terms

By accessing advertlance.pk, requesting an estimate, or engaging Advertlance for digital marketing, branding, web/mobile development, or software engineering services, you agree to be bound by these Terms of Services alongside any project-specific Statement of Work (SOW) or Master Services Agreement (MSA).

02. Scope of Agency Services

Advertlance provides full-funnel digital solutions across four primary divisions: Branding & Creative, Marketing & Growth, Deployment (Websites, E-Commerce & Apps), and Software Solutions (ERP, CRM & AI). Exact deliverables, timelines, and revision rounds are defined in your approved Statement of Work.

03. Client Responsibilities & Access

Timely delivery of campaigns and software builds requires client cooperation. Clients agree to:

  • Provide necessary brand assets, product details, and partner access (Meta Business Manager, Google Ads, domain DNS, or hosting) within 3 business days of kickoff.
  • Review and provide consolidated feedback on milestone deliverables within 5 business days.
  • Ensure all products, claims, and landing page offers comply with applicable local advertising laws and platform policies.

04. Intellectual Property & 100% Ownership Transfer

Upon full settlement of project invoices, 100% of the intellectual property rights, master Figma design systems, vector brand files (.AI/.EPS/.SVG), custom website/app source code, and ad account structures created specifically for you transfer to your ownership. Advertlance retains the right to showcase non-confidential work in our portfolio unless a mutual Non-Disclosure Agreement (NDA) specifies otherwise.

05. Third-Party Platforms & Ad Spend

Media budgets spent on Meta, Google, TikTok, LinkedIn, or third-party SaaS subscriptions (e.g., Shopify, HubSpot, AWS, Stape) are billed directly by those platforms to the Client's payment method unless explicitly arranged otherwise in writing. Advertlance is not liable for sudden platform-wide outages, algorithm updates, or policy changes by Meta, Google, or Apple.

06. Commercial Performance & Estimates

While Advertlance engineers every campaign and conversion funnel around strict ROAS, CAC, and revenue targets, historical case study metrics and estimator projections do not constitute a guarantee of identical future financial results, as market competition, product pricing, and client sales-team follow-up directly impact final outcomes.

07. Limitation of Liability

To the maximum extent permitted by law, Advertlance's total aggregate liability arising out of any service engagement shall not exceed the total agency fees paid by the Client to Advertlance during the preceding three (3) months prior to the claim.

08. Governing Law & Resolution

Any disputes shall first be addressed through good-faith executive mediation within 15 business days. Depending on the contracting Advertlance entity specified on your invoice, agreements are governed by the laws of Pakistan (Karachi HQ), the State of Delaware (United States), or the United Arab Emirates (Dubai).