Skip to main content
06 / First-Party Data & Tracking Engineering

Fix Blind Pixels
With Server-Side Tracking Meta CAPI Enhanced Conversions Server-Side
Attribution.

iOS privacy updates, Safari ITP, and ad blockers erase up to 35% of your conversion data—forcing ad algorithms to fly blind. We engineer server-side GTM containers, Meta CAPI, and GA4 revenue pipelines so every dollar of ROAS is tracked with 99%+ accuracy.

Server-Side GTM
+34% SignalsRecovered Purchase Data
Server-Side Attribution Engineering
Event Match Quality
9.5/10 EMQDeduplicated CAPI Events

Bulletproof Data Infrastructure

Four Layers of First-Party
Signal Engineering

Book Tracking Health Check ↗
Server-Side GTM
Bypass Ad Blockers & Safari ITP

Server-Side GTM (sGTM) Cloud

We deploy a custom first-party tracking subdomain (`metrics.yourdomain.com`) via Google Cloud or Stape—extending cookie lifetimes and recovering lost conversion events.

First-Party SubdomainSafari ITP BypassAd-Blocker ResilientCustom DataLayer
↗
Meta CAPI
9.0+ Event Match Quality Score

Meta Conversions API (CAPI)

Full browser + server event deduplication (`event_id`) with hashed customer parameters (`em`, `ph`, `fbp`, `fbc`) so Meta's algorithm optimizes on 100% of your real buyers.

Event ID DeduplicationSHA-256 Advanced Matching9.0+ EMQ ScoreWebhook Purchase Sync
↗
Google Enhanced Conversions
Accurate Search & PMax Bidding

Google Enhanced Conversions & GA4

Server-side GA4 e-commerce and lead event schemas paired with Google Ads Enhanced Conversions, Consent Mode v2, and offline GCLID CRM imports.

Enhanced ConversionsConsent Mode v2Offline GCLID SyncGA4 BigQuery Export
↗
Executive BI
Single Source of Truth

Live MER, CAC & LTV Dashboards

No more arguing over whether Meta or Google deserves credit for a sale. We build unified Looker Studio / custom BI dashboards blending ad spend, Shopify/Stripe revenue, and net profit.

Blended MER & nCACCohort LTV TrackingReal-Time Looker BIMulti-Touch Attribution
↗

Why Clean Data Multiplies ROAS

Better Signals In =
Cheaper Customers Out

Event Deduplication
01 / Stop Double-Counting & Missing Sales

Zero Inflated Agency Numbers

Broken pixel setups either miss 35% of mobile checkouts or fire twice on page refresh—making Ads Manager lie to you. We engineer strict server-side deduplication tied directly to your backend orders.

Fast Turnaround
02 / 5-Day Turnkey Implementation

Works With Shopify, WooCommerce, Next.js & Custom CRMs

Our tracking engineers audit, deploy, and QA your entire server-side GTM, Meta CAPI, TikTok Events API, and Google Enhanced Conversions stack in under 5 business days.

Just One Click Away

Is your ad tracking missing sales or double-counting ROAS?

Book a free tracking & attribution audit. We'll inspect your pixels, Event Match Quality, and GA4 setup and show you exactly where data is leaking.

Request a Tracking Audit