Arabic and English as separate campaigns
Arabic search behaves differently from English in the same market — different query length, different intent, different cost. It gets its own campaigns and its own budget, not a translated afterthought.
UAE Paid Search Division — Business Bay Office, Dubai
Certified
Google Ads
Agency in
Dubai & the UAE.
UAE search is bilingual, seasonal and unusually expensive per click — and a large share of it ends in a phone call rather than a form. From our Business Bay office in Dubai, we run Arabic and English search side by side, structure Shopping and Performance Max around real margin, and track calls as conversions so you can see which keywords actually produced business.
Bilingual search
Arabic and English keyword sets
Call tracking
Phone enquiries counted as conversions
Margin-led
Shopping structured on contribution, not revenue
Arabic search
Native keyword and ad copy
PMax control
Asset groups split by margin
Managing paid search accounts across Dubai, Abu Dhabi and the wider GCC
✦ UAE presence: 20E Al Qais Towers, Business Bay, Dubai
Business Bay, DubaiUAE Office Hub
DIFC & DowntownProfessional services
Jebel Ali & Dubai SouthLogistics and trade
Abu DhabiEnterprise and public sector
Sharjah & AjmanManufacturing and education
GCC-wideKSA, Qatar, Kuwait and Oman
How We Work Here
How We Structure Paid Search for the UAE
Calls counted as conversions
Across the Gulf a large share of high-value enquiries arrive by phone. Call tracking and call extensions are wired in from day one so the bidding algorithm optimises toward them.
Shopping built on margin, not revenue
Feeds segmented by contribution margin so the budget flows to products that are actually worth selling, rather than whatever happens to convert cheapest.
Performance Max you can still see into
Asset groups split by product economics and search themes, with brand excluded where it should be, so PMax does not simply harvest demand you already had.
Competitor and brand defence
In a market this dense, competitors bid on your name. Brand campaigns are structured to hold position without overpaying for traffic you would have won anyway.
Reporting tied to AED revenue
Spend, cost per qualified enquiry and blended return reported in AED and reconciled against your own sales records.
UAE Google Ads questions
Questions we get asked
Something not covered here? Ask us directly — we would rather answer it before you commit than after.
Do you run Arabic search campaigns?
Yes, as separate campaigns with their own keywords, ad copy and budget. Arabic search behaves differently from English in the same market — different query length, different intent, different cost — so running it as a translated afterthought underperforms.
A lot of our leads call rather than fill in a form. Can you track that?
Yes. Call tracking and call extensions are configured from the start so phone enquiries count as conversions and the bidding algorithm optimises toward them, which matters more in the Gulf than in most markets.
Do you have a UAE office?
Yes — 20E Al Qais Towers, Business Bay, Dubai.
How do you structure Shopping campaigns?
Feeds are segmented by contribution margin so budget flows to products worth selling, rather than to whichever products happen to convert most cheaply.
Can you cover the wider GCC, not just the UAE?
Yes. Delivery extends to Saudi Arabia, Qatar, Kuwait and Oman where the account calls for it.
Just One Click Away
Ready to see which UAE search terms actually produce revenue?
Tell us what you are selling, where you are selling it and what a good month looks like. We will come back with an honest read on whether we can help.