Margin after VAT drives the bidding
A 20% VAT line sits between your revenue and your margin. Target returns are set on what you actually keep, which usually means a materially different bid than the platform suggests.
United Kingdom Paid Search Division — GMT-aligned delivery
Revenue-first
PPC Agency
for the
United Kingdom.
UK paid search is mature, which means most of the easy wins are gone and the difference between a profitable account and an expensive one is structure. We manage Google Ads and Microsoft Ads for UK advertisers with Shopping feeds segmented by margin after VAT, consent-aware conversion tracking, and a brand strategy that does not simply buy back traffic you already had.
Margin after VAT
Bidding on what you actually keep
Google + Microsoft
Bing share is worth having in the UK
Consent-aware
Conversion tracking under UK GDPR
Feed economics
Shopping split by contribution
Brand defence
Holding position without overpaying
Managing Google and Microsoft Ads accounts for businesses across the United Kingdom
✦ Remote-first UK delivery, GMT-aligned working hours
LondonFinance, SaaS and professional services
ManchesterE-commerce and retail
Birmingham & the MidlandsManufacturing and trade
Leeds & SheffieldB2B and industrial
ScotlandHospitality, energy and education
UK nationwideRemote-first delivery
How We Work Here
How We Structure UK Paid Search
Microsoft Ads is not an afterthought
Bing holds a meaningful share of UK desktop search, particularly in B2B and older demographics, and the auction is far less crowded. It is run properly, not switched on and ignored.
Consent-aware conversion tracking
Enhanced conversions and consent mode configured for UK GDPR, so measurement degrades gracefully rather than collapsing when a visitor declines.
Shopping feeds built on contribution
Product groups segmented by what each line actually earns, so budget flows to profitable SKUs instead of whichever product happens to have the cheapest clicks.
Brand bidding with a reason
Competitors bid on UK brand terms constantly. Brand campaigns are structured to defend position where it is being attacked and stand down where you would have won the click for free.
Performance Max with visibility
Asset groups split by product economics and search theme, brand traffic separated out, so PMax results can be read rather than taken on trust.
UK PPC questions
Questions we get asked
Something not covered here? Ask us directly — we would rather answer it before you commit than after.
Do you run Microsoft Ads as well as Google Ads?
Yes, and properly rather than switched on and ignored. Bing holds a meaningful share of UK desktop search, particularly in B2B and among older demographics, and the auction is far less crowded.
How does VAT change the way you bid?
Target returns are set on what you actually keep after VAT, which usually means a materially different bid from the one the platform suggests.
How is conversion tracking set up for UK GDPR?
Enhanced conversions and consent mode are configured so measurement degrades gracefully when a visitor declines, instead of collapsing.
Should we bid on our own brand name?
Sometimes. Competitors bid on UK brand terms constantly, so brand campaigns are structured to defend position where it is actually being attacked and to stand down where you would have won the click for free.
Do you have a UK office?
Not at present — UK delivery is remote-first on GMT-aligned hours. If a local entity is a procurement requirement, tell us early and we will give you a straight answer.
Just One Click Away
Ready to find out what your UK search spend earns after VAT?
Tell us what you are selling, where you are selling it and what a good month looks like. We will come back with an honest read on whether we can help.