Arabic and English, not translation
Arabic creative that is written for the market rather than run through a translator, tested as its own ad set rather than bolted onto an English campaign.
UAE Meta Division — Business Bay Office, Dubai
Performance
Meta Ads
Agency in
Dubai & the UAE.
The UAE is one of the most expensive and most crowded Meta auctions in the world — a market of residents and expatriates who scroll in two languages and buy on a seasonal calendar nobody else runs. From our Business Bay office in Dubai, we build Arabic and English creative in parallel, plan around Ramadan, Eid, DSF and back-to-school, and wire Conversions API so the signal survives iOS.
Two languages
Arabic and English creative, built in parallel
Seasonal calendar
Ramadan, Eid, DSF and National Day planning
CAPI first
Server-side events, deduplicated
Dual-language
Arabic and English ad sets
GCC reach
UAE, KSA and wider Gulf delivery
Running Facebook & Instagram accounts across the Emirates and the wider GCC
✦ UAE presence: 20E Al Qais Towers, Business Bay, Dubai
Business Bay, DubaiUAE Office Hub
Dubai Marina & JBRRetail, F&B and MedSpa
DIFCFinance, legal and B2B
Abu DhabiGovernment-adjacent and enterprise
Sharjah & Northern EmiratesTrade, logistics and education
GCC-wideKSA, Qatar and Oman delivery
How We Work Here
What Actually Moves a UAE Meta Account
Built around the UAE calendar
Ramadan and Eid, Dubai Shopping Festival, National Day and back-to-school are the demand curve here. Budgets, creative and offers are planned against it, not reacted to.
Expat and resident segmentation
A Dubai audience is not one audience. Campaigns separate long-term residents, new arrivals and visiting buyers, because the offer and the objection are different for each.
Conversions API and event quality
Server-side events wired through CAPI or server-side GTM, deduplicated against the pixel, so the algorithm keeps learning after iOS restrictions.
WhatsApp-led lead flow
In the Gulf, high-intent enquiries land in WhatsApp. Click-to-WhatsApp campaigns connect to your CRM so leads are tracked and followed up, not lost in an inbox.
Reporting in the currency you bank in
AED-denominated reporting on spend, blended return and cost per qualified lead, reconciled against what actually reached your account.
UAE Meta Ads questions
Questions we get asked
Something not covered here? Ask us directly — we would rather answer it before you commit than after.
Do you produce Arabic creative, or just translate English ads?
Arabic creative is written for the market and tested as its own ad set, not run through a translator and bolted onto an English campaign. The two languages get separate creative and separate budget.
Do you have a presence in the UAE?
Yes — 20E Al Qais Towers, Business Bay, Dubai.
How do you plan around Ramadan and the UAE retail calendar?
Ramadan and Eid, Dubai Shopping Festival, National Day and back-to-school are the demand curve in this market. Budget, creative and offers are planned against that calendar in advance rather than reacted to once the season has started.
Most of our enquiries come through WhatsApp. Does that work with paid social?
Yes, and in the Gulf it is often where the high-intent enquiries land. Click-to-WhatsApp campaigns are connected to your CRM so those conversations are tracked and followed up rather than lost in an inbox.
What currency do you report in?
AED — spend, blended return and cost per qualified lead, reconciled against what actually reached your account.
Just One Click Away
Ready to put your UAE Meta spend behind creative that was built for this market?
Tell us what you are selling, where you are selling it and what a good month looks like. We will come back with an honest read on whether we can help.